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The Global Standard

A collection of architecturally significant homes in Seminyak and Canggu.

About SOHO BLUE

The Signal in the Noise

We observed a gap in the tropics: the space between the anonymity of a hotel and the unpredictability of a private villa. SOHO BLUE was built to close it. We reject the "soulless" consistency of big chains and the "hit-or-miss" reality of the rental market. Instead, we offer a calibrated sanctuary. A platform where the architecture draws inspiration from the lofts of New York and London, but the view is unmistakably Indonesian. This is not just a vacation home. It is an end-to-end ecosystem.

Sophisticated. Rare. Resolved.

Homes & Residences

The Collection

Short-term residencies for the borderless citizen.

CONCIERGE

On-Demand Logistics

VIP airport transfers, dedicated drivers, and fast-track immigration. Learn More
Concierge

In-Villa Wellness

Bio-hacking recovery, private yoga sessions, and deep-tissue therapy delivered to your door. Learn More
Concierge

Culinary

From stocking your fridge with macro-calculated groceries to a private chef for your dinner party. Learn More
CONCIERGE

The Curator

Access to the island’s most exclusive tables and beach clubs, secured instantly. Learn More